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Conducting a market trend analysis is critical for a market research campaign, as it uncovers trends in both an industry and within a target market - the group of customers most likely to purchase from a company.

Market demand assessments are often undertaken to determine the market appetite for a new product/commodity (individually or as part of a feasibility study) or to determine the effective demand for the development of property.

Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. Developing a market-entry strategy involves thorough analysis of potential competitors and possible customers.

Customer Satisfaction analysis required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.

Location analysis is a technique for discovering, assessing and specifying the optimal placement of an organization's people, information, activities, and materials.

The aim is to identify strengths and areas of development and to predict what performance they will be capable of in the future if given appropriate support.

Technology Benchmarking is a method for comparing the performance of an organisation with best practices and technology applications of others.

Finding the market segment and market size is an important step for businesses. The market segments and sizes are closely linked.